10 KPIs Every Small Business Should Track (With Examples)
Which KPIs for small business actually move the needle? Here are 10 that most small businesses should track—with examples and how to get the data.
Revenue and profit
Revenue (total sales) and gross margin (revenue minus direct cost) tell you if you’re selling enough and at what margin. Track by period (day, week, month) and by channel or product if you have the data.
Customer and marketing
CAC (customer acquisition cost): what you spend to win one customer. LTV (lifetime value): what a customer is worth over time. LTV/CAC ratio > 3 is often healthy. Retention and churn show whether you keep customers.
Operations
Inventory turnover: how often stock sells in a period. Order fulfillment: % of orders shipped on time. Customer satisfaction (NPS or CSAT) ties back to retention and word of mouth.
How to get the data
Start with what you already have: POS, inventory, and sales channels. A custom KPI dashboard or reporting can pull these into one place. We build dashboards and KPI reporting for SMBs. Book a call or see our software and data analytics services.
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Zulaiy builds custom dashboards, POS and inventory systems, MVPs in 2–4 weeks, and data analytics & BI for retailers, SMBs, and startups—plus AI & process automation and discovery & digital readiness. Get a clear scope and fixed price before you build.